Channel Development

ASEAN Channel Development

WCT work with IT manufacturers, appliction software owners, distributors, dealers and resellers to provide a range of channel partner development services.

Our partner search service help  IT product owners  find suitable partners whether agents, distributors or resellers, who would be a good fit for their products and services.

Our partner search service is supported by partner recruitment, where we use use our database of vendors to select suitbable organisation and contact them to determine their interest. Thereafter we arrange a face-to-face meeting with the interested partners to help the IT product owner initate the process of  signing up suitable partners.

Finding partners is not enough. We offer  services to help you plan your partner strategy for the market you are accessing and follow on by offering on going partner development, management and product marketing services.

Entering the ASEAN market is not easy due to cultural and business practise differences, not to mention the language differences. With our extensive experience in the market we will help you understand the realities of doing business in ASEAN and help you in that process so that you can gain access to an ever growing market place and fast track your success.

As an insight please see a summary of our services below:

  • Market Analysis and Market entry planning
  • Marketing Plan development
  • Partner search and recruitment
  • Partner training (technical and sales)
  • Partner management including new partner coordination, development and partner motivation
  • Supply/recruitment of dedicated local technical and presales staff
  • Project and Lead generation/identification
  • Strategic relationship introduction
  • Event management
  • Development of local marketing materials
  • License management
  • Corporate local representative office

For further information please contact us.

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